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While lettering is among the oldest sign medium
there is, it's presence has'nt diminished so far. Reversely, it seems
that the new computerized designing technologies that have emerged in
the last decade made it more in demand than anytime before. This is
proof that it's effectivity is still there ! That it is realised in
adhesive vinyl or painted, lettering is certainly one of the most cost
effective publicity.
It can, depending of the choice we make, be quite durable. Admitting that the design suits well the purpose and product of the business it is affixed to, it will bring beans in the shop ! |
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